In a world with an app for everything, the team at RS&E helped the educational game TunnelTail rise to the top. RS&E was part of a multidisciplinary team tapped to launch TunnelTail in the fall of 2012. Developed by the BEST Foundation, stemmed from Nancy Reagan’s “Just Say No” campaign, the TunnelTail game took a “learning through play” approach, designed to teach kids the skills they need to stand up to peer pressure.

The recent article “The Secret History of Pinterest – REVEALED!” details the downfall of the human attention span as evidenced by our favored online content. Following blogging, listmaking and infographics, Pinterest shows an even deeper downgrade in modern internet usage. Pin-some-pretty-pictures-for-me-because-god-knows-I-can’t-be-bothered-to-read-a-coherent-article, is the general premise of the piece. In my opinion, attention span isn’t necessarily the issue, I think it’s all about ease of use and (for better or for worse) appealing to the lowest common internet user’s abilities.

Cubicle n. (ky b -k l) 
1. a small compartment, as for work or study. 
 
Designed to provide workers with individual space, room to pin up work in progress, provide 
additional space to see work beyond the traditional In Box and Out Box. 

But with the development of this new workspace, did our business forefathers in fact create 
barriers and enable more efficient gossip machines? Our little boxes were not designed with 
secrets and hidden gestures in mind, yet they seem so perfectly suited for our modern behaviors. Water coolers are the stereotypical centers for office rumor mongering, but when you have something really juicy to tell, you know you just pop into your work-buddy’s cube. 

I’ve developed some interesting talents in the past few months. Tarot cards, deliverable 
projecting, palm readings, horoscopes, traffic management, mind reading. You know, the 
usual. 

Surprisingly enough, though I can manage the flow of work through the agency, check on 
deliverables and remember countless dates and status reports, I cannot, in fact, climb into 
your head and replay the conversation you just had with your client pushing the project 
schedule back three weeks. 

Please excuse me while I go reassemble the carefully monitored schedule that’s totally 
shot to shit. 

… but then a really really great one comes along.

We do pro bono projects because we belive in them. Plain and Simple. Well, at least it starts that way - a simple, understated design, but a definite step up from our non-profit-of-the-moment's original site. Months later, hours of design and dev time later, paying-clients-schedule-pushed-back-to-accomodate-our-passion later, we come out with a beautiful project and a terrible story. But surely I jest.